Serbian Bloggers Explore the Kvarner Region
The Kvarner Tourist Board recently hosted a group of bloggers, influencers, and media representatives who visited the region from June 15 to 18, 2022, to explore its diverse tourism offerings. This familiarization trip was organized in collaboration with the national airline Air Serbia and TU Magazine, a proud partner of the Kvarner Tourist Board.
Inaugural Direct Flight to Rijeka
The trip coincided with a major milestone: on June 15, the very first direct flight on the Belgrade–Rijeka–Belgrade route took off, bringing this media group to the region. The joint initiative between Air Serbia and the Kvarner Tourist Board aimed to promote both the destination and the new direct flight to Rijeka Airport, which will continue bringing guests to Kvarner throughout the summer season.
An Authentic Itinerary
The engaging itinerary for the twelve participants was carefully crafted by the Kvarner Tourist Board in cooperation with the local tourist boards of Opatija, Lovran, Kastav, and Rijeka, as well as the municipality of Mošćenička Draga.
During their stay, the media group had the opportunity to enjoy and document a variety of Kvarner's highlights, including:
Eno-gastronomy: Tasting the finest local products, including the Kastav wine Belica, alongside premium brands like Kvarner Wines and Kvarner Gourmet.
Nautical Exploration: A scenic boat ride offering breathtaking views of the Opatija Riviera from the sea.
Active Tourism: Hiking the traditional stone steps that connect the coastline to the hilltop town of Mošćenice.
Connecting with Local Heritage
While touring the Kvarner destinations, the group met with welcoming local hosts—ranging from tourist board representatives, guides, and animators to the Mayor of Mošćenička Draga, who highlighted the profound significance of Kvarner’s maritime heritage.
Upcoming summer events also generated great interest among the influencers, particularly Retro Opatija and the Regatta and Review of Traditional Boats in Mošćenička Draga.
A Successful Promotion
It is worth noting that this was the first time these young content creators had visited Kvarner, and they did not hide their enthusiasm. This press trip resulted in yet another highly successful promotion of the region as a premier destination for vacations, entertainment, and top-tier gastronomy, further strengthened by Kvarner's excellent air connectivity with key generating markets.
