The winter season kicks off in Belgrade as TU Winter Workshop & Event Booster sets new networking records
Tourism professionals from across the region gathered in Belgrade for TU Winter Workshop & Event Booster at the prestigious Metropol Hotel. The event brought tourism suppliers and buyers together, strengthening its position as a leading B2B platform for winter tourism and corporate events in the region.
A Focus on Targeted Business Meetings
The success of the TU Winter Workshop lies in its carefully designed format, which eliminates random encounters in favour of targeted business connections. Thanks to a dedicated event app, participants once again had the opportunity to schedule B2B meetings in advance with selected business partners. These pre-arranged meetings enabled conference, MICE and leisure travel agencies to secure accommodation and negotiate contracts not only for the upcoming 2026/27 winter season but also for business throughout 2027.
Event Booster – A New Dimension in Corporate Event Planning
The TU Event Booster segment once again added significant value to the event. Designed to bridge the corporate and tourism sectors, this part of the programme focused on connecting human resources professionals, employer branding specialists and corporate travel managers directly with leading hotels and resorts from across the region. Participants exchanged ideas and explored tailored solutions for upcoming business conferences, team-building activities and incentive travel programmes.
Strong Partner Support and an Unforgettable After Party
At the beginning of the event, software company InSky Solutions, which develops specialised digital solutions for the hospitality and tourism industries, presented its services. The presentation demonstrated how hotels can use its software to build their own databases, increase direct bookings and reduce their reliance on OTA (online travel agency) channels.
The successful organisation and delivery of an event of this scale would not have been possible without the support of our partners. Barcaffe provided premium espresso throughout the breaks between meetings, while Cards Print played a key role in supporting participant logistics. The Photo Booth team helped participants capture lasting memories with photo booths offering unlimited photo sessions.
Following a full day of intensive and highly productive B2B meetings, the official programme naturally gave way to a more relaxed gathering. The traditional After Party once again took place at one of Belgrade’s most attractive venues: the 10th floor of the Metropol Hotel, in the exclusive setting of Restaurant 22. With impressive panoramic views of Belgrade, outstanding cuisine and carefully selected music, participants enjoyed an informal and welcoming atmosphere, strengthened existing relationships, exchanged impressions and discussed the next steps in the partnerships initiated during the business programme.
Looking Ahead to a Successful Season
The excellent turnout, record numbers and the event’s broadest international representation to date confirmed that TU Winter Workshop & Event Booster remains an essential meeting point for professionals shaping the region’s tourism and MICE offerings. By successfully connecting key industry players, the event once again demonstrated its value, facilitated hundreds of business connections and set the stage for a dynamic and successful upcoming winter and business season.
We look forward to welcoming you to the next TU Summer Workshop early next year!
